Animal feed production · Website development · Website upgrades

Belkorm: a feed mill website on 1C-Bitrix

The Zhabinka feed mill makes dry food for cats and dogs and compound feed for farm animals. Its old fixed-width website needed replacing: a modern look, a phone-friendly layout and clear sections for different buyers.

3site languages
140thousand tonnes of compound feed a year
67kinds of compound feed on the mill's site

Open the site: belkorm.by

First screen of belkorm.by: an Armando banner with cat and dog food, the menu and a strip of category buttons

Client: Belkorm
Website: belkorm.by
Industry: Animal feed production
Services: Website development, Website upgrades
Technology: 1C-Bitrix, PHP, HTML, CSS, JavaScript
Year: 2023

The task

The mill had a fixed-width website: the page did not fit a phone screen, sections ran in a single column and the key points got lost. It needed a modern 1C-Bitrix site with a bright showcase for new products, clear navigation for private buyers, retailers and farms, and a description of the mill's services.

What we did

We reviewed the old site and built a new structure: dry food, compound feed, about the company, shops, news, contacts.
We built a first-screen showcase with rotating banners and a strip of product categories.
We split buyers into groups: private customers, retailers, farms and fish farms, each with its own sections.
We added blocks about the mill: production figures, achievements, services, projects, reviews and clients.
We connected a question form with a phone country selector and three site languages.
We set up 1C-Bitrix so the mill's staff can update banners, news and sections themselves.

Project highlights

The specific solutions we built, and why.

Banner showcase with a category strip

What we built
Five banners with a smooth fade and slide dots, and below them a strip of buttons: cat food, dog food, rodent food, compound feed for different animals.

Why
The new product and the main categories are visible at once, with no menu hunting.
What it gives
A visitor reaches the right catalog section within one screen.
Menu with sub-sections by audience

What we built
Hovering a main menu item opens a second row under it: the range, retailers, private customers; under About the company also shareholders, investors, services and projects.

Why
The mill has different buyers, and each needs their own path.
What it gives
The main menu stays short while sub-sections are one hover away.
Product block that lights up on hover

What we built
Two large halves of the screen: dry food and compound feed. The half under the cursor changes its background and shows a More link.

Why
The mill's two main lines should read as two entrances, not as a wall of text.
What it gives
The reaction to the cursor shows that the block is clickable.
Question form with a phone country selector

What we built
A phone field with a flag and a country code: Belarus by default, the country list opens on click and the number fits the mask.

Why
The mill serves buyers from outside Belarus too, and the number must be recorded without mistakes.
What it gives
A request arrives with the right country code and the number in one format.
Production figures

What we built
Four tiles with large numbers: 140 thousand tonnes of compound feed a year, 12 thousand tonnes of dry food, 67 kinds of compound feed, 22 kinds of dry food.

Why
The scale of production is better shown in numbers than in long text.
What it gives
A buyer gauges the size of the mill and the breadth of the range in a couple of seconds.
The mill's projects behind one switch

What we built
Four additional projects: vet pharmacies, a bakery, a shop, a bar. Choosing a name on the right changes the background and the description on the left.

Why
The mill has other lines of business, and they deserve a place without separate placeholder pages.
What it gives
The whole block takes one screen, and details open through a link.

A word from the team

The mill's site has to make sense both to someone buying food for a pet and to a buyer of compound feed. So we split the entrances by audience from the start and built a showcase where the new product is visible from the first second.

Project team, VOLOSHIN

Thank you to the client

Thank you to the Belkorm team for the trust and for keeping the new site alive and growing.

Project team, VOLOSHIN